diff --git a/packages/api/src/landing/auto-logo.ts b/packages/api/src/landing/auto-logo.ts
index c34c00c3b..5f1aec619 100644
--- a/packages/api/src/landing/auto-logo.ts
+++ b/packages/api/src/landing/auto-logo.ts
@@ -1,3 +1,10 @@
+const bands: readonly (readonly [shape: string, color: string])[] = [
+  ['M693.161 -427.743L-623.632 1532.31L-591.107 1552.06L725.686 -407.988L693.161 -427.743Z', '#EC3F4A'],
+  ['M745.281 -396.071L-571.511 1563.98L-538.986 1583.73L777.807 -376.315L745.281 -396.071Z', '#FF8A1D'],
+  ['M797.394 -364.425L-519.399 1595.62L-486.874 1615.38L829.919 -344.67L797.394 -364.425Z', '#5EC72D'],
+  ['M849.467 -332.791L-467.326 1627.26L-434.801 1647.01L881.992 -313.035L849.467 -332.791Z', '#42C3F7'],
+];
+
 const tile =
   'M512.644 100H121.718C109.652 100 100 109.667 100 121.751V513.277C100 525.361 109.652 535.028 121.718 535.028H512.644C524.71 535.028 534.362 525.361 534.362 513.277V121.751C534.362 109.667 524.71 100 512.644 100Z';
 
@@ -8,12 +15,14 @@ const glyphs = [
   'M153.33 286.339C152.848 287.306 153.33 288.272 154.537 288.272H286.776C287.742 288.272 288.465 287.306 287.983 286.339L221.863 154.139C221.381 153.172 219.933 153.172 219.45 154.139L153.33 286.339Z',
 ];
 
+const coloredBands = bands.map(([band, color]) => `<path d="${band}" fill="${color}"/>`).join('');
+
 function filled(shapes: readonly string[], fill: string): string {
   return shapes.map((shape) => `<path d="${shape}" fill="${fill}"/>`).join('');
 }
 
 function iconOf(ink: string, paper: string): string {
-  const icon = `<svg xmlns="http://www.w3.org/2000/svg" viewBox="100 100 435 435">${filled([tile], ink)}${filled(glyphs, paper)}</svg>`;
+  const icon = `<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 637 637">${coloredBands}${filled([tile], ink)}${filled(glyphs, paper)}</svg>`;
   return `data:image/svg+xml;base64,${Buffer.from(icon).toString('base64')}`;
 }
 
@@ -21,6 +30,6 @@ export const iconOnLight = iconOf('#1A1A1A', '#FFFFFF');
 
 export const iconOnDark = iconOf('#FFFFFF', '#1A1A1A');
 
-export const mark = `<svg class="logo" viewBox="100 100 435 435" role="img" aria-label="Auto"><path class="tile" d="${tile}"/>${glyphs
+export const brand = `<span class="brand"><svg class="logo" viewBox="0 0 637 637" aria-hidden="true">${coloredBands}<path class="tile" d="${tile}"/>${glyphs
   .map((glyph) => `<path class="glyph" d="${glyph}"/>`)
-  .join('')}</svg>`;
+  .join('')}</svg><span class="name">Auto</span></span>`;
diff --git a/packages/api/src/landing/landing-page.test.ts b/packages/api/src/landing/landing-page.test.ts
index adb6268bd..6bab1516a 100644
--- a/packages/api/src/landing/landing-page.test.ts
+++ b/packages/api/src/landing/landing-page.test.ts
@@ -83,6 +83,13 @@ function tileOf(icon: string): string | undefined {
   return /<path d="M512\.644 100H[^"]+" fill="([^"]+)"/u.exec(icon)?.[1];
 }
 
+const colorBands = ['#EC3F4A', '#FF8A1D', '#5EC72D', '#42C3F7'];
+
+function colorsBehindTheTileOf(drawing: string): readonly string[] {
+  const behind = drawing.slice(0, drawing.indexOf('M512.644 100H'));
+  return [...behind.matchAll(/fill="([^"]+)"/gu)].map(([, color = '']: readonly string[]) => color);
+}
+
 describe('the icon of the page at the root of the server', () => {
   it('is the Auto mark, dark on a light browser and light on a dark one', async () => {
     const page = await (await open(createTestHandler().handler)).text();
@@ -102,6 +109,33 @@ describe('the icon of the page at the root of the server', () => {
 
     expect(iconFor(page, 'dark')).toBe(swapped);
   });
+
+  it('draws the four color bands of the Auto mark behind the tile, in both', async () => {
+    const page = await (await open(createTestHandler().handler)).text();
+
+    expect({
+      onLight: colorsBehindTheTileOf(iconFor(page, 'light')),
+      onDark: colorsBehindTheTileOf(iconFor(page, 'dark')),
+    }).toEqual({ onLight: colorBands, onDark: colorBands });
+  });
+});
+
+function brandOf(page: string): string {
+  return /<span class="brand">.*?<\/span><\/span>/su.exec(page)?.[0] ?? '';
+}
+
+describe('the brand at the head of the page at the root of the server', () => {
+  it('is the Auto mark, with its four color bands behind the tile', async () => {
+    const page = await (await open(createTestHandler().handler)).text();
+
+    expect(colorsBehindTheTileOf(brandOf(page))).toEqual(colorBands);
+  });
+
+  it('names Auto beside the mark', async () => {
+    const page = await (await open(createTestHandler().handler)).text();
+
+    expect(brandOf(page)).toMatch(/<\/svg><span class="name">Auto<\/span><\/span>$/u);
+  });
 });
 
 function fontsOf(page: string): readonly string[] {
diff --git a/packages/api/src/landing/landing-page.ts b/packages/api/src/landing/landing-page.ts
index 000070ade..cc135f503 100644
--- a/packages/api/src/landing/landing-page.ts
+++ b/packages/api/src/landing/landing-page.ts
@@ -3,7 +3,7 @@ import type { Context, MiddlewareHandler } from 'hono';
 import { html, raw } from 'hono/html';
 
 import type { ApiEnv } from '../api-env.ts';
-import { mark } from './auto-logo.ts';
+import { brand } from './auto-logo.ts';
 import { controlPageHeaders, headOf, readOnlyPageHeaders } from './page-style.ts';
 import {
   act,
@@ -56,7 +56,7 @@ function pageOf(studioLink: string, server: Readonly<URL>, status: RuntimeStatus
       </head>
       <body>
         <main>
-          ${raw(mark)}
+          ${raw(brand)}
           <h1>Auto Runtime is running</h1>
           <p>Create and manage your playbooks in the studio.</p>
           <span class="address">${server.host}</span>
@@ -74,7 +74,7 @@ const restartingPage = html`<!doctype html>
     </head>
     <body>
       <main>
-        ${raw(mark)}
+        ${raw(brand)}
         <h1>Auto Runtime is restarting</h1>
         <p>This page opens again once it is back.</p>
       </main>
@@ -88,7 +88,7 @@ const stoppedPage = html`<!doctype html>
     </head>
     <body>
       <main>
-        ${raw(mark)}
+        ${raw(brand)}
         <h1>Auto Runtime has stopped</h1>
         <p>Your agent starts it again when it next needs it. To start it yourself, run npx @on.auto/runtime.</p>
       </main>
diff --git a/packages/api/src/landing/page-style.ts b/packages/api/src/landing/page-style.ts
index 92a937aef..0dae84b5c 100644
--- a/packages/api/src/landing/page-style.ts
+++ b/packages/api/src/landing/page-style.ts
@@ -43,7 +43,16 @@ main {
   border-radius: 20px;
   text-align: center;
 }
-.logo { width: 52px; height: 52px; }
+.brand {
+  display: inline-flex;
+  align-items: center;
+  gap: 0.5em;
+  font-size: 36px;
+  font-weight: 600;
+  letter-spacing: -0.02em;
+  line-height: 1;
+}
+.logo { width: 1.5em; height: 1.5em; }
 .logo .tile { fill: var(--ink); }
 .logo .glyph { fill: var(--paper); }
 h1 {