diff --git a/CodePush.js b/CodePush.js
index 87604a46..86093d96 100644
--- a/CodePush.js
+++ b/CodePush.js
@@ -1,4 +1,5 @@
 import { AcquisitionManager as Sdk, DownloadStatus } from "./lib/commonjs/acquisition-sdk/acquisition-sdk";
+import { onceUntilRejected } from "./lib/commonjs/once-until-rejected";
 import { Alert } from "./AlertAdapter";
 import requestFetchAdapter from "./request-fetch-adapter";
 import { AppState, NativeEventEmitter, Platform } from "react-native";
@@ -312,18 +313,8 @@ function getPromisifiedSdk(requestFetchAdapter, config) {
   return sdk;
 }
 
-// This ensures that notifyApplicationReadyInternal is only called once
-// in the lifetime of this module instance.
-const notifyApplicationReady = (() => {
-  let notifyApplicationReadyPromise;
-  return () => {
-    if (!notifyApplicationReadyPromise) {
-      notifyApplicationReadyPromise = notifyApplicationReadyInternal();
-    }
-
-    return notifyApplicationReadyPromise;
-  };
-})();
+// Succeeds once per module instance; a failed call is retried by the next caller (e.g. sync()).
+const notifyApplicationReady = onceUntilRejected(notifyApplicationReadyInternal);
 
 async function notifyApplicationReadyInternal() {
   await NativeCodePush.notifyApplicationReady();
diff --git a/src/__tests__/once-until-rejected.test.ts b/src/__tests__/once-until-rejected.test.ts
new file mode 100644
index 00000000..0bb3e19f
--- /dev/null
+++ b/src/__tests__/once-until-rejected.test.ts
@@ -0,0 +1,34 @@
+import * as assert from 'assert';
+
+import { onceUntilRejected } from '../once-until-rejected';
+
+describe('onceUntilRejected', () => {
+  it('does not run again after it resolves', async () => {
+    let calls = 0;
+    const run = onceUntilRejected(async () => ++calls);
+
+    assert.strictEqual(await run(), 1);
+    assert.strictEqual(await run(), 1);
+    assert.strictEqual(calls, 1);
+  });
+
+  it('shares a pending attempt, and runs again after it rejects', async () => {
+    let calls = 0;
+    const run = onceUntilRejected(async () => {
+      calls++;
+      if (calls === 1) {
+        throw new Error('first attempt failed');
+      }
+      return calls;
+    });
+
+    const first = run();
+    const second = run();
+    assert.strictEqual(first, second);
+    await assert.rejects(first, /first attempt failed/);
+
+    assert.strictEqual(await run(), 2);
+    assert.strictEqual(await run(), 2);
+    assert.strictEqual(calls, 2);
+  });
+});
diff --git a/src/once-until-rejected.ts b/src/once-until-rejected.ts
new file mode 100644
index 00000000..132247a6
--- /dev/null
+++ b/src/once-until-rejected.ts
@@ -0,0 +1,13 @@
+// Dedupes concurrent and repeat calls, but forgets a rejected attempt so a transient failure isn't permanent.
+export function onceUntilRejected<T>(fn: () => Promise<T>): () => Promise<T> {
+  let promise: Promise<T> | undefined;
+  return () => {
+    if (!promise) {
+      promise = fn().catch((error) => {
+        promise = undefined;
+        throw error;
+      });
+    }
+    return promise;
+  };
+}