diff --git a/src/build-invoice.ts b/src/build-invoice.ts
index e1a5c36..e7da7d2 100644
--- a/src/build-invoice.ts
+++ b/src/build-invoice.ts
@@ -40,6 +40,22 @@ export function readOrder(form: Record<string, unknown>): BuildOrder {
   return { email, name: str('name', 80), idea }
 }
 
+/**
+ * Contact-form spam: the stock "questions about pricing" notes that are sent to
+ * every form on the web. They describe no app, so they get no invoice.
+ */
+const SPAM_IDEAS = [
+  /questions? about (your )?(pricing|prices|availability)/i,
+  /general process of working with you/i,
+  /let me know what (details|information) you need/i,
+  /interested in (scheduling|booking) a (brief|quick|short) (consultation|call)/i,
+  /\b(guest post|backlinks?|seo services|rank (your|on) (website|google))\b/i,
+]
+
+export function looksLikeSpam(order: BuildOrder): boolean {
+  return SPAM_IDEAS.some((re) => re.test(order.idea))
+}
+
 export async function orderByInvoice(cfg: BuildInvoicing, order: BuildOrder, now = new Date()): Promise<{ build: Invoice; hosting: Invoice }> {
   const doFetch = cfg.fetch ?? fetch
   const base = cfg.payAgentUrl.replace(/\/+$/, '')
diff --git a/src/server.ts b/src/server.ts
index 5f33992..0a2ec4c 100644
--- a/src/server.ts
+++ b/src/server.ts
@@ -9,7 +9,7 @@ import { Hono, type Context } from 'hono'
 import { parseBang, BANGS } from './bangs.js'
 import { aboutPage, buildPage, startPage, connectPage, errorPage, homePage, mediaPage, mobileConfig, newsletterPage, offlinePage, subscribersAdminPage, openSearchXml, privacyPage, resultsPage, ringOpml, ringPage } from './html.js'
 import { adminAuthorized, brandFor, Newsletter, normalizeSource, resendMailer } from './newsletter.js'
-import { orderByInvoice, OrderError, readOrder, type BuildInvoicing } from './build-invoice.js'
+import { looksLikeSpam, orderByInvoice, OrderError, readOrder, type BuildInvoicing } from './build-invoice.js'
 import { looksLikeName, Registry } from './moshpit.js'
 import { RateLimiter } from './ratelimit.js'
 import { snippetFor } from './footer.js'
@@ -225,7 +225,13 @@ export function createApp(deps: Deps) {
     // The honeypot (as on /subscribe): a bot that fills it is sent back to /build and no invoice is made.
     if (typeof form.website === 'string' && form.website !== '') return c.redirect('/build')
     try {
-      const { build } = await orderByInvoice(cfg, readOrder(form))
+      const order = readOrder(form)
+      // Stock contact-form spam is answered like the honeypot: back to /build, no invoice, no email.
+      if (looksLikeSpam(order)) {
+        console.log('build order: spam ignored from', order.email)
+        return c.redirect('/build')
+      }
+      const { build } = await orderByInvoice(cfg, order)
       return c.redirect(build.url)
     } catch (e) {
       return again(e instanceof Error ? e.message : String(e), e instanceof OrderError && !e.message.startsWith('pay.agent') ? 400 : 502)
diff --git a/test/pit.test.ts b/test/pit.test.ts
index 4042f93..dae656f 100644
--- a/test/pit.test.ts
+++ b/test/pit.test.ts
@@ -591,8 +591,8 @@ describe('/build', () => {
       keys: {},
       buildInvoicing: { payAgentUrl: 'https://pa.test/', key: 'pa_test', fetch: payAgent, notifyTo: 'builder@example.com', mailer: async (m) => void mails.push(m) },
     })
-    const post = (form: Record<string, string>) =>
-      instance.request('/build/invoice', { method: 'POST', body: new URLSearchParams(form).toString(), headers: { 'content-type': 'application/x-www-form-urlencoded' } }, { ip: '203.0.113.9' })
+    const post = (form: Record<string, string>, ip = '203.0.113.9') =>
+      instance.request('/build/invoice', { method: 'POST', body: new URLSearchParams(form).toString(), headers: { 'content-type': 'application/x-www-form-urlencoded' } }, { ip })
 
     expect(await (await instance.request('/build', {}, { ip: '203.0.113.9' })).text()).toContain('action="/build/invoice"')
     const bad = await post({ idea: 'A booking page for my shop', email: 'nope' })
@@ -606,6 +606,13 @@ describe('/build', () => {
     expect(sent).toHaveLength(0)
     expect(mails).toHaveLength(0)
 
+    // Stock contact-form spam (2026-10-28): no honeypot hit, but no app either, so no invoice and no email.
+    const spam = await post({ idea: 'Hello, I have a few questions about pricing, availability, and the general process of working with you. Please let me know what details you need from me to proceed. Thanks!', email: 'someone+abc@gmail.com', name: 'Samuel' }, '203.0.113.10')
+    expect(spam.status).toBe(302)
+    expect(spam.headers.get('location')).toBe('/build')
+    expect(sent).toHaveLength(0)
+    expect(mails).toHaveLength(0)
+
     const ok = await post({ idea: 'A booking page for my barbershop\nwith reminders', email: 'Pat@Example.com', name: 'Pat' })
     expect(ok.status).toBe(302)
     expect(ok.headers.get('location')).toBe('https://pa.test/i/inv-1')