diff --git a/CHANGELOG.md b/CHANGELOG.md
index 6c26f25..1f555a2 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,8 @@
 
 ## [Unreleased]
 
+- The password-reset page names the app in text (`display_name`) instead of showing `public/icon.svg`, the template's logo, which apps built from the template kept. The minimal and error page layouts' `<title>` use `display_name` too. The README lists the icons in `public/` as the template's to replace (#163)
+- Mails name the app by the new `display_name` setting (`Native App Template`) instead of the identifier-like `NativeAppTemplate`: the sender name (`email.default_from_with_name`, also `support_with_name`), the invitation text, the name of a deleted inviter and the footer. The invitation mail leaves out the App Store / Google Play links while `mobile_app.app_store_url` / `play_store_url` are blank, which is now the default instead of placeholder URLs; the link labels are translated. `mobile_app.name`, `name_ios` and `name_android` are removed. The README's "App name and store links" covers both (#163)
 - API change: add an admin-set full feature access override for the paid clients. `shopkeepers.feature_access_state` (`normal_feature_access` by default, or `all_feature_access`, indexed) is editable only in `/madmin`; sign-up and `PATCH /shopkeeper_auth` ignore it. Sign-in returns `feature_access_state` and `account_owner_feature_access_state`, and account responses return `owner_feature_access_state`, so the apps can unlock every paid feature in an account whose owner has the override (testing on production, staff/partner/comp accounts, App Review demo accounts). The README's "Full feature access override" covers it and RevenueCat promotional entitlements as the no-code alternative. Ported from myturntagapi
 - Fix saving a shopkeeper in madmin failing with 500 (`PG::UniqueViolation` on `index_shopkeepers_on_reset_password_token` or `index_shopkeepers_on_confirmation_token`). The edit form sends empty token fields as `""`, so a second shopkeeper with no reset or confirmation token collided with the first. madmin's shopkeeper form no longer shows `reset_password_token` and `confirmation_token` (read only on the show page), and a migration clears the `""` already stored. An earlier version of this fix normalized blank tokens to NULL in `Shopkeeper`; that also rewrote finder values, so `where(reset_password_token: "")` matched every shopkeeper without a token, and it was removed. Ported from myturntagapi, where it hit production (#158)
 - API change: `Shop#time_zone` and `Shopkeeper#time_zone` must be a Rails time zone name (`ActiveSupport::TimeZone.all.map(&:name)`, e.g. `Tokyo`, `London`); anything else, IANA ids such as `Asia/Tokyo` included, gets 422 "Time zone is not included in the list" from `PATCH /shops/:id`, `POST /shops`, sign-up and `PATCH /shopkeeper_auth` instead of being stored. `test/config/time_zones_test.rb` pins the list against `test/fixtures/files/rails_time_zones.tsv`, which the iOS and Android apps embed for their time zone pickers (#155)
diff --git a/README.md b/README.md
index ef80c7f..92a13ef 100644
--- a/README.md
+++ b/README.md
@@ -90,6 +90,14 @@ bin/setup
 
 Push notifications (used by the paid iOS/Android clients) need APNs and FCM credentials. Add them per environment with `bin/rails credentials:edit --environment <env>` under `action_push_native:apns` and `action_push_native:fcm`; see `config/push.yml` for the expected keys.
 
+## App name and store links
+
+`config/settings.yml` has two kinds of app name. `display_name` (`Native App Template`) is the name people read: mails (sender name, invitation text, footer) and the HTML pages use it. `site.name` and `business.name` (`NativeAppTemplate`) are the one-word identifier-like names; keep them for code that needs one.
+
+The invitation mail links the App Store and Google Play only when `mobile_app.app_store_url` / `mobile_app.play_store_url` are set. Both are blank by default, so no placeholder link is sent; fill them in once the apps are published.
+
+The icons in `public/` (`favicon.ico`, `icon.svg`, `icon.png`, `icon-192.png`, `icon-512.png`, `apple-touch-icon.png`) are the template's and only appear as browser favicons; replace them with your app's icons. The HTML pages (password reset, email confirmation, error pages) name the app in text with `display_name` instead of showing a logo.
+
 ## Running NativeAppTemplate API on your Wi-Fi
 
 Copy `.env.sample` to `.env` and set `HOST` to your current Wi-Fi IP. On macOS: `ipconfig getifaddr en0`. `bin/dev` binds Rails to that address so the dev server is reachable from both the host browser and from any phone on the same network at `http://<wifi-ip>:3000`. When your Wi-Fi IP changes, update `HOST` here and the matching `NATIVEAPPTEMPLATE_API_DOMAIN` in the mobile apps (Xcode scheme for iOS, `~/.gradle/gradle.properties` for Android) — Rails fails loudly if `HOST` is unset, which keeps the three sides honest. Never use `127.0.0.1`, `localhost`, or `0.0.0.0`.
diff --git a/app/mailers/shopkeeper/notification_mailer.rb b/app/mailers/shopkeeper/notification_mailer.rb
index 2995e8c..1f6afb5 100644
--- a/app/mailers/shopkeeper/notification_mailer.rb
+++ b/app/mailers/shopkeeper/notification_mailer.rb
@@ -4,7 +4,8 @@ def invited
     @account = @accounts_invitation.account
     # invited_by is nullified when the inviter is deleted; the invitation can
     # still be resent, so name the app instead
-    @inviter_name = @accounts_invitation.invited_by&.name || ConfigSettings.mobile_app.name
+    @inviter_name = @accounts_invitation.invited_by&.name || ConfigSettings.display_name
+    @store_links = store_links
 
     name = @accounts_invitation.name
     email = @accounts_invitation.email
@@ -45,4 +46,16 @@ def reset_password_instructions
       subject: I18n.t("shopkeeper.notification_mailer.reset_password_instructions.subject")
     )
   end
+
+  private
+
+  # Blank store URLs (the default in config/settings.yml) are left out, so
+  # the mail never links a placeholder before the apps are published
+  def store_links
+    app = ConfigSettings.display_name
+    {
+      I18n.t("shopkeeper.notification_mailer.invited.ios_app", mobile_app: app) => ConfigSettings.mobile_app.app_store_url,
+      I18n.t("shopkeeper.notification_mailer.invited.android_app", mobile_app: app) => ConfigSettings.mobile_app.play_store_url
+    }.select { |_label, url| url.present? }
+  end
 end
diff --git a/app/views/layouts/errors.html.erb b/app/views/layouts/errors.html.erb
index 668ce95..5385eab 100644
--- a/app/views/layouts/errors.html.erb
+++ b/app/views/layouts/errors.html.erb
@@ -5,7 +5,7 @@
       <% if content_for?(:title) %>
         <%= yield :title %> |
       <% end %>
-      <%= ConfigSettings.site.name %>
+      <%= ConfigSettings.display_name %>
     </title>
 
     <%= csrf_meta_tags %>
diff --git a/app/views/layouts/mailer.html.erb b/app/views/layouts/mailer.html.erb
index 848b68b..57b0d68 100644
--- a/app/views/layouts/mailer.html.erb
+++ b/app/views/layouts/mailer.html.erb
@@ -115,7 +115,7 @@
                         <tr>
                           <td valign="top" class="addressContent">
                             <div>
-                              <em><%= t(".copyright_html", year: Date.current.year, business_name: ConfigSettings.business.name) %></em>
+                              <em><%= t(".copyright_html", year: Date.current.year, name: ConfigSettings.display_name) %></em>
                             </div>
                           </td>
                         </tr>
@@ -126,7 +126,7 @@
                     <td valign="middle" class="bodyContent">
                       <div>
                         &nbsp;
-                        <%= link_to ConfigSettings.site.name, ConfigSettings.site.url, target: :_blank %>
+                        <%= link_to ConfigSettings.display_name, ConfigSettings.site.url, target: :_blank %>
                         &nbsp;
                       </div>
                     </td>
diff --git a/app/views/layouts/mailer.text.erb b/app/views/layouts/mailer.text.erb
index 63375de..e90117b 100644
--- a/app/views/layouts/mailer.text.erb
+++ b/app/views/layouts/mailer.text.erb
@@ -1,3 +1,3 @@
 <%= yield %>
 
-<%= ConfigSettings.site.name %>: <%= ConfigSettings.site.url %>
+<%= ConfigSettings.display_name %>: <%= ConfigSettings.site.url %>
diff --git a/app/views/layouts/minimal.html.erb b/app/views/layouts/minimal.html.erb
index 03d4d1b..915d565 100644
--- a/app/views/layouts/minimal.html.erb
+++ b/app/views/layouts/minimal.html.erb
@@ -5,7 +5,7 @@
       <% if content_for?(:title) %>
         <%= yield :title %> |
       <% end %>
-      <%= ConfigSettings.site.name %>
+      <%= ConfigSettings.display_name %>
     </title>
 
     <%= csrf_meta_tags %>
diff --git a/app/views/shopkeeper/notification_mailer/invited.html.erb b/app/views/shopkeeper/notification_mailer/invited.html.erb
index 3b2fa2d..de03143 100644
--- a/app/views/shopkeeper/notification_mailer/invited.html.erb
+++ b/app/views/shopkeeper/notification_mailer/invited.html.erb
@@ -5,11 +5,11 @@
 <p style="margin-bottom:2rem;">
   <%= t(".you_can_accept_or_decline") %>
   <br>
-  <%= t(".enter_your_invitation_code_in_the_mobile_app_html", mobile_app: ConfigSettings.mobile_app.name) %>
+  <%= t(".enter_your_invitation_code_in_the_mobile_app_html", mobile_app: ConfigSettings.display_name) %>
 </p>
 
 <p><%= t(".instructions_heading") %></p>
-<p>1. <%= t(".open_mobile_app_html", mobile_app: ConfigSettings.mobile_app.name) %></p>
+<p>1. <%= t(".open_mobile_app_html", mobile_app: ConfigSettings.display_name) %></p>
 <p>2. <%= t(".create_account_or_sign_in_with_html", email: @accounts_invitation.email) %></p>
 <p>3. <%= t(".select_organization_tab") %></p>
 <p>4. <%= t(".tap_join_button") %></p>
@@ -20,7 +20,8 @@
   <strong><%= @accounts_invitation.token %></strong>
 </h2>
 
-<p><%= link_to ConfigSettings.mobile_app.name_ios, ConfigSettings.mobile_app.app_store_url, target: :_blank %></p>
-<p><%= link_to ConfigSettings.mobile_app.name_android, ConfigSettings.mobile_app.play_store_url, target: :_blank %></p>
+<% @store_links.each do |label, url| %>
+  <p><%= link_to label, url, target: :_blank %></p>
+<% end %>
 
 <p><%= t(".expires_in", expires_in: ConfigSettings.accounts_invitation.expires_in_hours) %></p>
diff --git a/app/views/shopkeeper/notification_mailer/invited.text.erb b/app/views/shopkeeper/notification_mailer/invited.text.erb
index ec5297d..6d992ac 100644
--- a/app/views/shopkeeper/notification_mailer/invited.text.erb
+++ b/app/views/shopkeeper/notification_mailer/invited.text.erb
@@ -2,10 +2,10 @@
 
 <%= t(".you_can_accept_or_decline") %>
 
-<%= strip_tags t(".enter_your_invitation_code_in_the_mobile_app_html", mobile_app: ConfigSettings.mobile_app.name) %>
+<%= strip_tags t(".enter_your_invitation_code_in_the_mobile_app_html", mobile_app: ConfigSettings.display_name) %>
 
 <%= t(".instructions_heading") %>
-1. <%= strip_tags t(".open_mobile_app_html", mobile_app: ConfigSettings.mobile_app.name) %>
+1. <%= strip_tags t(".open_mobile_app_html", mobile_app: ConfigSettings.display_name) %>
 2. <%= strip_tags t(".create_account_or_sign_in_with_html", email: @accounts_invitation.email) %>
 3. <%= t(".select_organization_tab") %>
 4. <%= t(".tap_join_button") %>
@@ -14,7 +14,10 @@
 
 <%= @accounts_invitation.token %>
 
-<%= ConfigSettings.mobile_app.name_ios %>: <%= ConfigSettings.mobile_app.app_store_url %>
-<%= ConfigSettings.mobile_app.name_android %>: <%= ConfigSettings.mobile_app.play_store_url %>
+<% if @store_links.any? %>
+<% @store_links.each do |label, url| %>
+<%= label %>: <%= url %>
+<% end %>
 
+<% end %>
 <%= t(".expires_in", expires_in: ConfigSettings.accounts_invitation.expires_in_hours) %>
diff --git a/app/views/shopkeeper_auth/reset_passwords/edit.html.erb b/app/views/shopkeeper_auth/reset_passwords/edit.html.erb
index 7a8dece..d0de856 100644
--- a/app/views/shopkeeper_auth/reset_passwords/edit.html.erb
+++ b/app/views/shopkeeper_auth/reset_passwords/edit.html.erb
@@ -1,6 +1,6 @@
 <div class="flex min-h-full flex-col justify-center px-6 py-12 lg:px-8">
   <div class="sm:mx-auto sm:w-full sm:max-w-sm">
-    <%= image_tag "/icon.svg?color=sky&shade=600", class: "mx-auto h-10 w-auto", alt: ConfigSettings.business.name %>
+    <p class="text-center text-2xl font-semibold leading-10 tracking-tight text-sky-600"><%= ConfigSettings.display_name %></p>
     <h2 class="mt-10 text-center text-2xl font-bold leading-9 tracking-tight text-gray-900"><%= t("change_your_password") %></h2>
   </div>
 
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 021e749..a5c1277 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -92,6 +92,8 @@ en:
         tap_join_button: "Tap Join button."
         enter_your_invitation_code: "Enter your invitation code below."
         if_you_accepted_invitation_switch_to_organization: "If you accepted the invitation, switch to the organization(Organizations > [Organization] > Switch)."
+        ios_app: "%{mobile_app} for iOS"
+        android_app: "%{mobile_app} for Android"
         expires_in: "This invitation will expire in %{expires_in} hours."
       reset_password_instructions:
         subject: "Reset password instructions"
@@ -123,7 +125,7 @@ en:
 
   layouts:
     mailer:
-      copyright_html: "&copy; %{year} %{business_name} All rights reserved."
+      copyright_html: "&copy; %{year} %{name} All rights reserved."
 
   activerecord:
     attributes:
diff --git a/config/locales/ja.yml b/config/locales/ja.yml
index 0faf899..fbe9e08 100644
--- a/config/locales/ja.yml
+++ b/config/locales/ja.yml
@@ -68,6 +68,8 @@ ja:
         tap_join_button: "「参加」ボタンをタップします。"
         enter_your_invitation_code: "下記の招待コードを入力します。"
         if_you_accepted_invitation_switch_to_organization: "招待を承認したら、その組織に切り替えます（組織 > [組織名] > 切り替え）。"
+        ios_app: "%{mobile_app} iOS版"
+        android_app: "%{mobile_app} Android版"
         expires_in: "この招待の有効期限は%{expires_in}時間です。"
       reset_password_instructions:
         subject: "パスワード再設定のご案内"
@@ -114,7 +116,7 @@ ja:
 
   layouts:
     mailer:
-      copyright_html: "&copy; %{year} %{business_name} All rights reserved."
+      copyright_html: "&copy; %{year} %{name} All rights reserved."
 
   activerecord:
     models:
diff --git a/config/settings.yml b/config/settings.yml
index 4d7a1db..f5bb6c8 100644
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -1,3 +1,8 @@
+# The app's name as people read it, in mails and on the HTML pages. The
+# identifier-like names below (site.name, business.name) stay as they are
+# for code that needs a one-word name.
+display_name: Native App Template
+
 site:
   name: NativeAppTemplate
   domain: nativeapptemplate.com
@@ -8,19 +13,20 @@ business:
 
 email:
   support: support@nativeapptemplate.com
-  support_with_name: NativeAppTemplate <support@nativeapptemplate.com>
+  support_with_name: Native App Template <support@nativeapptemplate.com>
   default_from: noreply@nativeapptemplate.com
-  default_from_with_name: NativeAppTemplate <noreply@nativeapptemplate.com>
+  default_from_with_name: Native App Template <noreply@nativeapptemplate.com>
 
 app:
   domain: api.nativeapptemplate.com
 
+# Store links in the invitation mail. Each is left out of the mail while
+# blank; set them once the apps are published, e.g.
+#   app_store_url: https://apps.apple.com/app/<name>/id<number>
+#   play_store_url: https://play.google.com/store/apps/details?id=<package>
 mobile_app:
-  name: NativeAppTemplate
-  name_ios: NativeAppTemplate for iOS
-  name_android: NativeAppTemplate for Android
-  app_store_url: https://apps.apple.com/app/nativeapptemplate/idxxxxxxxxxx
-  play_store_url: https://play.google.com/store/apps/details?id=com.yourdomain.nativeapptemplate
+  app_store_url: ""
+  play_store_url: ""
 
 minimum_password_length: 8
 
diff --git a/test/controllers/errors_controller_test.rb b/test/controllers/errors_controller_test.rb
index e21275e..f62ecf6 100644
--- a/test/controllers/errors_controller_test.rb
+++ b/test/controllers/errors_controller_test.rb
@@ -20,6 +20,12 @@ class ErrorsControllerTest < ActionController::TestCase
     assert_match(/text\/html/, response.media_type)
   end
 
+  test "HTML error page title names the app by its display name" do
+    get :not_found
+
+    assert_select "title", text: /#{Regexp.escape(ConfigSettings.display_name)}/
+  end
+
   test "internal_server_error responds with 500 JSON when content-type is JSON" do
     @request.headers["Content-Type"] = "application/json"
     get :internal_server_error
diff --git a/test/controllers/shopkeeper_auth/reset_passwords_controller_test.rb b/test/controllers/shopkeeper_auth/reset_passwords_controller_test.rb
index a996580..10fed9f 100644
--- a/test/controllers/shopkeeper_auth/reset_passwords_controller_test.rb
+++ b/test/controllers/shopkeeper_auth/reset_passwords_controller_test.rb
@@ -22,4 +22,15 @@ class ShopkeeperAuth::ResetPasswordsControllerTest < ActionDispatch::Integration
     assert_response :success
     assert_match "tok-xyz", response.body
   end
+
+  # The page showed public/icon.svg, the template's logo, which an app built
+  # from the template kept. It names the app in text instead.
+  test "edit names the app in text instead of showing the template logo" do
+    get edit_shopkeeper_auth_reset_password_url(reset_password_token: "abc123")
+
+    assert_response :success
+    assert_select "p", text: ConfigSettings.display_name
+    assert_select "img", count: 0
+    assert_select "title", text: /#{Regexp.escape(ConfigSettings.display_name)}/
+  end
 end
diff --git a/test/mailers/shopkeeper/notification_mailer_test.rb b/test/mailers/shopkeeper/notification_mailer_test.rb
index ea40599..7e384d4 100644
--- a/test/mailers/shopkeeper/notification_mailer_test.rb
+++ b/test/mailers/shopkeeper/notification_mailer_test.rb
@@ -31,7 +31,7 @@ class Shopkeeper::NotificationMailerTest < ActionMailer::TestCase
 
   # Bug: deleting the inviter nullifies invited_by, and resending such an
   # invitation raised NoMethodError on nil.name inside the mail job. The mail
-  # now names the app instead (config/settings.yml mobile_app.name).
+  # now names the app instead (config/settings.yml display_name).
   test "invited names the app when the inviter has been deleted" do
     @invitation.update!(invited_by: nil)
 
@@ -39,13 +39,13 @@ class Shopkeeper::NotificationMailerTest < ActionMailer::TestCase
 
     expected_subject = I18n.t(
       "shopkeeper.notification_mailer.invited.subject",
-      inviter: ConfigSettings.mobile_app.name,
+      inviter: ConfigSettings.display_name,
       account: @account.name
     )
     assert_equal expected_subject, mail.subject
     assert_equal [@invitation.email], mail.to
     assert_match @invitation.token, mail.body.encoded
-    assert_match "#{ConfigSettings.mobile_app.name} has invited you", mail.text_part.body.decoded
+    assert_match "#{ConfigSettings.display_name} has invited you", mail.text_part.body.decoded
   end
 
   test "confirmation_instructions renders the expected subject, recipient, and body" do
@@ -83,4 +83,110 @@ class Shopkeeper::NotificationMailerTest < ActionMailer::TestCase
     assert_equal [@shopkeeper.email], mail.to
     assert_match "reset-token-xyz", mail.body.encoded
   end
+
+  # Mails name the app by its display name ("Native App Template"), not the
+  # identifier-like name ("NativeAppTemplate"), in English and Japanese
+  %i[en ja].each do |locale|
+    test "invited names the app by its display name in #{locale}" do
+      I18n.with_locale(locale) do
+        mail = Shopkeeper::NotificationMailer.with(accounts_invitation: @invitation).invited
+        app = ConfigSettings.display_name
+
+        [mail.html_part.body.decoded, mail.text_part.body.decoded].each do |body|
+          assert_includes strip_tags(body), strip_tags(I18n.t("shopkeeper.notification_mailer.invited.enter_your_invitation_code_in_the_mobile_app_html", mobile_app: app))
+          assert_includes strip_tags(body), strip_tags(I18n.t("shopkeeper.notification_mailer.invited.open_mobile_app_html", mobile_app: app))
+          refute_identifier_name body
+        end
+      end
+    end
+
+    test "invited leaves out the store links while their URLs are blank in #{locale}" do
+      I18n.with_locale(locale) do
+        mail = Shopkeeper::NotificationMailer.with(accounts_invitation: @invitation).invited
+
+        [mail.html_part.body.decoded, mail.text_part.body.decoded].each do |body|
+          refute_includes body, I18n.t("shopkeeper.notification_mailer.invited.ios_app", mobile_app: ConfigSettings.display_name)
+          refute_includes body, I18n.t("shopkeeper.notification_mailer.invited.android_app", mobile_app: ConfigSettings.display_name)
+          refute_includes body, "apps.apple.com"
+          refute_includes body, "play.google.com"
+        end
+      end
+    end
+
+    test "invited links each store whose URL is set in #{locale}" do
+      with_store_urls(app_store: "https://apps.apple.com/app/example/id123", play_store: "") do
+        I18n.with_locale(locale) do
+          mail = Shopkeeper::NotificationMailer.with(accounts_invitation: @invitation).invited
+          ios = I18n.t("shopkeeper.notification_mailer.invited.ios_app", mobile_app: ConfigSettings.display_name)
+          android = I18n.t("shopkeeper.notification_mailer.invited.android_app", mobile_app: ConfigSettings.display_name)
+
+          assert_includes mail.html_part.body.decoded, %(<a target="_blank" href="https://apps.apple.com/app/example/id123">#{ios}</a>)
+          assert_includes mail.text_part.body.decoded, "#{ios}: https://apps.apple.com/app/example/id123"
+          [mail.html_part.body.decoded, mail.text_part.body.decoded].each do |body|
+            refute_includes body, android
+          end
+        end
+      end
+
+      with_store_urls(app_store: "https://apps.apple.com/app/example/id123", play_store: "https://play.google.com/store/apps/details?id=com.example") do
+        I18n.with_locale(locale) do
+          mail = Shopkeeper::NotificationMailer.with(accounts_invitation: @invitation).invited
+          android = I18n.t("shopkeeper.notification_mailer.invited.android_app", mobile_app: ConfigSettings.display_name)
+
+          assert_includes mail.text_part.body.decoded, "#{android}: https://play.google.com/store/apps/details?id=com.example"
+          assert_includes mail.html_part.body.decoded, "#{android}</a>"
+        end
+      end
+    end
+
+    test "mail footer names the app by its display name in #{locale}" do
+      I18n.with_locale(locale) do
+        mail = Shopkeeper::NotificationMailer.with(
+          resource: @shopkeeper,
+          token: "reset-token-xyz",
+          opts: {redirect_url: "http://example.com/reset", client_config: "default"}
+        ).reset_password_instructions
+
+        assert_includes mail.text_part.body.decoded, "#{ConfigSettings.display_name}: #{ConfigSettings.site.url}"
+        assert_includes mail.html_part.body.decoded, "#{Date.current.year} #{ConfigSettings.display_name} All rights reserved."
+        assert_includes mail.html_part.body.decoded, %(>#{ConfigSettings.display_name}</a>)
+        [mail.html_part.body.decoded, mail.text_part.body.decoded].each do |body|
+          refute_identifier_name body
+        end
+      end
+    end
+  end
+
+  test "mails come from the display name" do
+    mail = Shopkeeper::NotificationMailer.with(
+      resource: @shopkeeper,
+      token: "reset-token-xyz",
+      opts: {redirect_url: "http://example.com/reset", client_config: "default"}
+    ).reset_password_instructions
+
+    assert_equal [ConfigSettings.display_name], mail[:from].display_names
+  end
+
+  private
+
+  # An app whose display name is one word ("Barber") has the same identifier
+  # name, so there is nothing to tell apart
+  def refute_identifier_name(body)
+    [ConfigSettings.site.name, ConfigSettings.business.name].each do |name|
+      refute_includes body, name unless ConfigSettings.display_name.include?(name)
+    end
+  end
+
+  def strip_tags(html)
+    ActionController::Base.helpers.strip_tags(html)
+  end
+
+  def with_store_urls(app_store:, play_store:)
+    original = [ConfigSettings.mobile_app.app_store_url, ConfigSettings.mobile_app.play_store_url]
+    ConfigSettings.mobile_app.app_store_url = app_store
+    ConfigSettings.mobile_app.play_store_url = play_store
+    yield
+  ensure
+    ConfigSettings.mobile_app.app_store_url, ConfigSettings.mobile_app.play_store_url = original
+  end
 end