diff --git a/website/public/index.html b/website/public/index.html
index 19e30fee54..d4b3f27551 100644
--- a/website/public/index.html
+++ b/website/public/index.html
@@ -408,13 +408,13 @@ <h2>Start simple</h2>
 							<li>Free and open source, with no paid tier.</li>
 						</ul>
 						<div class="adapters" aria-label="Supported warehouses">
+							<span>Snowflake</span>
 							<span>DuckDB</span>
 							<span>MotherDuck</span>
-							<span>Snowflake</span>
-							<span>BigQuery</span>
-							<span>Databricks</span>
 							<span>PostgreSQL</span>
-							<span>SQL Server</span>
+							<span>BigQuery <small>Beta</small></span>
+							<span>Databricks <small>Beta</small></span>
+							<span>SQL Server <small>Beta</small></span>
 						</div>
 					</div>
 <pre class="terminal"><span class="cmd">pip install sqlbuild</span>
diff --git a/website/public/styles.css b/website/public/styles.css
index bf9b218e28..cda5822f58 100644
--- a/website/public/styles.css
+++ b/website/public/styles.css
@@ -597,6 +597,15 @@ h3 {
 	font-size: 13px;
 }
 
+.adapters small {
+	margin-left: 4px;
+	color: var(--muted-foreground);
+	font-size: 11px;
+	font-weight: 600;
+	letter-spacing: 0.04em;
+	text-transform: uppercase;
+}
+
 /* Closing call to action */
 .closing {
 	padding: 88px 0 96px;
diff --git a/website/src/content/docs/docs/concepts/adapters.mdx b/website/src/content/docs/docs/concepts/adapters.mdx
index fd0e6a7b1b..82a506cbae 100644
--- a/website/src/content/docs/docs/concepts/adapters.mdx
+++ b/website/src/content/docs/docs/concepts/adapters.mdx
@@ -3,22 +3,25 @@ title: "Overview"
 description: "Supported database engines and their connection configuration."
 ---
 
-SQLBuild uses adapters to connect to different database engines.
+SQLBuild uses adapters to connect to different database engines. Snowflake is the main target.
+
+- **Supported:** ready for production use.
+- **Beta:** builds, tests and plans work, but with less production use so far. Expect rough edges, and please [report issues](https://github.com/chio-labs/sqlbuild/issues).
 
 | Adapter | Status | Install |
 |---------|--------|---------|
+| [Snowflake](/docs/concepts/adapters/snowflake) | Supported | `sqlbuild[snowflake]` |
 | [DuckDB](/docs/concepts/adapters/duckdb) | Supported | included by default |
 | [MotherDuck](/docs/concepts/adapters/motherduck) | Supported | included by default (uses DuckDB) |
-| [Snowflake](/docs/concepts/adapters/snowflake) | Supported | `sqlbuild[snowflake]` |
-| [BigQuery](/docs/concepts/adapters/bigquery) | Supported | `sqlbuild[bigquery]` |
-| [Databricks](/docs/concepts/adapters/databricks) | Supported | `sqlbuild[databricks]` |
 | [PostgreSQL](/docs/concepts/adapters/postgres) | Supported | `sqlbuild[postgres]` |
-| [SQL Server](/docs/concepts/adapters/sqlserver) | Supported | `sqlbuild[sqlserver]` |
-| ClickHouse | Coming soon | |
-| Redshift | Coming soon | |
-| Trino | Coming soon | |
-| Spark | Coming soon | |
-| Athena | Coming soon | |
+| [BigQuery](/docs/concepts/adapters/bigquery) | Beta | `sqlbuild[bigquery]` |
+| [Databricks](/docs/concepts/adapters/databricks) | Beta | `sqlbuild[databricks]` |
+| [SQL Server](/docs/concepts/adapters/sqlserver) | Beta | `sqlbuild[sqlserver]` |
+| ClickHouse | Planned | |
+| Redshift | Planned | |
+| Trino | Planned | |
+| Spark | Planned | |
+| Athena | Planned | |
 
 Set the adapter in `sqlbuild_project.toml`:
 
diff --git a/website/src/content/docs/docs/concepts/adapters/bigquery.mdx b/website/src/content/docs/docs/concepts/adapters/bigquery.mdx
index 8804c3c5e7..3c9ec55a5d 100644
--- a/website/src/content/docs/docs/concepts/adapters/bigquery.mdx
+++ b/website/src/content/docs/docs/concepts/adapters/bigquery.mdx
@@ -3,6 +3,12 @@ title: "BigQuery"
 description: "BigQuery adapter configuration for SQLBuild."
 ---
 
+import Note from '../../../../../components/mintlify/Note.astro';
+
+<Note>
+The BigQuery adapter is in beta: builds, tests and plans work, but it has had less production use so far. Please [report issues](https://github.com/chio-labs/sqlbuild/issues).
+</Note>
+
 BigQuery requires the optional `google-cloud-bigquery` dependency:
 
 ```bash
diff --git a/website/src/content/docs/docs/concepts/adapters/databricks.mdx b/website/src/content/docs/docs/concepts/adapters/databricks.mdx
index dcf8504fef..a1ef6f4f4a 100644
--- a/website/src/content/docs/docs/concepts/adapters/databricks.mdx
+++ b/website/src/content/docs/docs/concepts/adapters/databricks.mdx
@@ -3,6 +3,12 @@ title: "Databricks"
 description: "Databricks adapter configuration for SQLBuild."
 ---
 
+import Note from '../../../../../components/mintlify/Note.astro';
+
+<Note>
+The Databricks adapter is in beta: builds, tests and plans work, but it has had less production use so far. Please [report issues](https://github.com/chio-labs/sqlbuild/issues).
+</Note>
+
 Databricks requires the optional `databricks-sql-connector` dependency:
 
 ```bash
diff --git a/website/src/content/docs/docs/concepts/adapters/sqlserver.mdx b/website/src/content/docs/docs/concepts/adapters/sqlserver.mdx
index 0d746ed3fe..13f0132d91 100644
--- a/website/src/content/docs/docs/concepts/adapters/sqlserver.mdx
+++ b/website/src/content/docs/docs/concepts/adapters/sqlserver.mdx
@@ -3,6 +3,12 @@ title: "SQL Server"
 description: "Microsoft SQL Server adapter configuration for SQLBuild."
 ---
 
+import Note from '../../../../../components/mintlify/Note.astro';
+
+<Note>
+The SQL Server adapter is in beta: builds, tests and plans work, but it has had less production use so far. Please [report issues](https://github.com/chio-labs/sqlbuild/issues).
+</Note>
+
 SQL Server requires the optional `pymssql` dependency:
 
 ```bash
diff --git a/website/src/content/docs/docs/roadmap.mdx b/website/src/content/docs/docs/roadmap.mdx
new file mode 100644
index 0000000000..691c69a353
--- /dev/null
+++ b/website/src/content/docs/docs/roadmap.mdx
@@ -0,0 +1,27 @@
+---
+title: "Roadmap"
+description: "What's coming next in SQLBuild."
+---
+
+SQLBuild is free and open source, and will stay that way. There is no paid tier, no commercial edition
+and no feature held back for one. Everything below ships in the open-source project and works on its own.
+
+## Next: the SQLBuild UI
+
+A self-hosted web app for your SQLBuild project:
+
+- Browse models, lineage and column types.
+- Follow runs, tests and audits as they happen.
+- Run builds and set them on a schedule.
+- See what your builds cost.
+- Sign in with SSO, with fine-grained permissions and audit logs.
+
+## Later
+
+- Moving BigQuery, Databricks and SQL Server from beta to supported.
+- More warehouses, such as ClickHouse, Redshift and Trino.
+
+## Not planned
+
+- **Virtual environments.** They add a lot of complexity, and most of what they offer can be done more
+  simply in other ways, without the need for an external state store.
diff --git a/website/src/navigation.mjs b/website/src/navigation.mjs
index b0e003cb0e..fd8f105fb0 100644
--- a/website/src/navigation.mjs
+++ b/website/src/navigation.mjs
@@ -6,6 +6,7 @@ export const sidebar = [
 			"docs",
 			"docs/quickstart",
 			"docs/feature-comparison",
+			"docs/roadmap",
 			"docs/benchmarks"
 		]
 	},
@@ -27,12 +28,12 @@ export const sidebar = [
 				"collapsed": true,
 				"items": [
 					"docs/concepts/adapters",
+					"docs/concepts/adapters/snowflake",
 					"docs/concepts/adapters/duckdb",
 					"docs/concepts/adapters/motherduck",
-					"docs/concepts/adapters/snowflake",
+					"docs/concepts/adapters/postgres",
 					"docs/concepts/adapters/bigquery",
 					"docs/concepts/adapters/databricks",
-					"docs/concepts/adapters/postgres",
 					"docs/concepts/adapters/sqlserver"
 				]
 			},