P0 growth release: publish app finder + refreshed search landings to live VPS, verify install funnel #8

Why

As of 2026-10-27, main branch changes from PRs #4, #5, #6, #7 are CI-green but appdevelopsk.com is served by the VPS, not by this repo's GitHub main branch. Public /guides/quick-games/ could not be verified live and /apps still appeared as the old 92-card-only list. A source merge is not a customer-visible acquisition launch.

2026-10-27 additional growth work

• PR #9: repair renamed catalog filters (Flinch and PickWhirl), make CI reject stale/delisted filter IDs, add two new intent guides (decision-helpers, ai-tools). 4 guides total; source and CI merged.
• PR #10: daily read-only production smoke at ~09:40 JST. Missing VPS content should produce a failed GitHub run, not a false green source-only check.
• PR #11: Dotchi support page's false anime/database/watchlist claims replaced with 17-language Fastlane-sourced general A/B poll descriptions, OG metadata and tracked above-fold Play CTA; CI passed and main merged.
• App-infra PR #97: low-CVR apps' English/Japanese Fastlane short descriptions improved, with strict 17-locale Dotchi brand QA; Play Console metadata still requires actual publishing.
• After operator's VPS release, confirm 12 individual target files in scripts/publish_app_discovery.sh and pass bash scripts/check_app_discovery_live.sh.
• After Play metadata publishing, capture store visitors/acquisitions per app and D1/D7 retention; no uplift has been verified.

Source milestones

• Growth: searchable 92-app directory, intent-led SEO guides and install-click attribution #4: searchable 92-published-app catalog, two intent-specific SEO guides, anonymous GA4 store-click tracking
• Ops: safe VPS publish and live-URL checks for app acquisition launch #5: non-destructive default dry-run rsync staging and live HTTP/content checks
• Growth: link homepage visitors to searchable app finder and two intent guides #6: homepage links to catalog and guides with GA4 click event
• Growth: increase qualified Play handoffs from existing indexed app pages #7: 3 indexed support landings improved, 2 above-the-fold Play CTAs, Face Reaction Battle clearly marked unavailable with distinct published alternatives, public icons crawlable, structured social/SEO, nine-file publish list; tests green

Operator release checklist

• From a fresh site main checkout: git pull --ff-only
• bash scripts/publish_app_discovery.sh --dry-run and inspect exactly 12 changed paths (no --delete)
• bash scripts/publish_app_discovery.sh --apply using configured pickly-vps SSH alias
• bash scripts/check_app_discovery_live.sh returns success for apex, catalog, all four guides, 3 support pages, sitemap and crawler policy
• Verify production GA4 events discovery_nav_click, catalog_store_click, guide_store_click, download_click with app+placement; ensure no search query PII
• Reinspect canonical guide URLs in Search Console; submit sitemap if authorized
• After 7 days: report indexability and landing CTR; after 28 days: channel/site/store visitors, clicks/acquisitions, first-value activation; D1/D7 only with mature cohorts

GSC evidence (very small sample)

Restricted finalized 2026-10-22–24: support BrainBurst 14 impressions/0 clicks, SnapLingo 10/0, Face Battle query 13/1. Ranking/site appearance and installs are not guaranteed to improve. No data from a new VPS rollout is claimed.

Do not close until the live HTTPS checks pass; CI on main alone is insufficient.