Growth: link homepage visitors to searchable app finder and two intent guides

.github/workflows/app-discovery-qa.yml

@@ -4,6 +4,7 @@ on:
     branches: [main]
     paths:
       - apps.html
+      - index.html
       - apps_data.json
       - guides/**
       - sitemap.xml
@@ -17,6 +18,7 @@ on:
     branches: [main]
     paths:
       - apps.html
+      - index.html
       - apps_data.json
       - guides/**
       - sitemap.xml

docs/APP_DISCOVERY_GROWTH_RELEASE_2026-10-27.md

@@ -18,9 +18,9 @@ bash scripts/publish_app_discovery.sh --apply
 bash scripts/check_app_discovery_live.sh
 ```
 
-Only these files transfer: `apps.html`, `sitemap.xml`, `guides/quick-games/index.html`, `guides/daily-habits/index.html`. Every other VPS file, including privacy, support, policy, payment and ads assets, stays untouched. To override environment use `APP_SITE_DEPLOY_HOST` and `APP_SITE_DEPLOY_ROOT` with a known-safe absolute path. The script refuses unknown flags/invalid targets.
+Only these files transfer: `index.html`, `apps.html`, `sitemap.xml`, `guides/quick-games/index.html`, `guides/daily-habits/index.html`. The homepage links are tracked with `discovery_nav_click` and let visitors reach the search or guides without scrolling 92 cards. Every other VPS file, including privacy, support, policy, payment and ads assets, stays untouched. To override environment use `APP_SITE_DEPLOY_HOST` and `APP_SITE_DEPLOY_ROOT` with a known-safe absolute path. The script refuses unknown flags/invalid targets.
 
-**Publish gate:** a dry-run is not publication. Only mark live once `check_app_discovery_live.sh` reports HTTP 200 and matches `id="find-app"`, both guide canonical URLs, guide click event and sitemap entries. After manual publication consider Google Search Console URL inspection and sitemap submission if the `appdevelopsk.com` property is available.
+**Publish gate:** a dry-run is not publication. Only mark live once `check_app_discovery_live.sh` reports HTTP 200 and matches the homepage `discovery-links`, `id="find-app"`, both guide canonical URLs, guide click event and sitemap entries. After manual publication consider Google Search Console URL inspection and sitemap submission if the `appdevelopsk.com` property is available.
 
 ## Growth experiment — acquisition, not vanity pageviews
 

index.html

@@ -60,6 +60,8 @@
           location: a.closest('footer') ? 'footer' : (a.closest('.hero') ? 'hero' : 'other'),
           link_url: href
         });
+      } else if (a.classList.contains('discovery-link')) {
+        gtag('event', 'discovery_nav_click', { guide: a.getAttribute('data-guide') || 'catalog', origin: 'homepage' });
       } else if (a.classList.contains('app-card')) {
         gtag('event', 'app_view', { app: href.replace(/^support\//, '').replace(/\/$/, '') });
       } else if (/pickly\.blog|toolify365\.com|fxea365\.com/.test(href)) {
@@ -298,6 +300,11 @@
       .stats { grid-template-columns: repeat(2, 1fr); }
       .hero { padding-top: 100px; }
     }
+
+    .discovery-links{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;max-width:1100px;margin:10px auto 30px;padding:0 24px}
+    .discovery-links a{display:inline-flex;align-items:center;gap:6px;border:1px solid rgba(155,169,255,.5);border-radius:999px;padding:10px 16px;color:var(--text-primary);background:rgba(108,123,255,.13);text-decoration:none;font-weight:650;font-size:.91rem}
+    .discovery-links a:hover,.discovery-links a:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
+
   </style>
 
   <!-- impact.com トラッキングタグ（所有権確認＋アフィリ計測: リンク自動変換/インプレッション） -->
@@ -425,6 +432,11 @@ <h3 data-i18n="cat_travel">Travel &amp; Maps</h3>
     <h2 data-i18n="featured_title">Featured Apps</h2>
     <p data-i18n="featured_desc">A selection of our most popular apps across categories</p>
   </div>
+  <nav class="discovery-links" aria-label="Discover SK Apps by purpose">
+    <a class="discovery-link" data-guide="catalog" href="/apps">🔎 Find an app</a>
+    <a class="discovery-link" data-guide="quick-games" href="/guides/quick-games/">🎮 Quick games</a>
+    <a class="discovery-link" data-guide="daily-habits" href="/guides/daily-habits/">📅 Daily habits</a>
+  </nav>
   <div class="apps-grid">
     <a class="app-card" href="support/snaplingo/">
       <img class="app-icon" src="icons/snaplingo.png" alt="SnapLingo" loading="lazy">

scripts/check_app_discovery_live.sh

@@ -13,6 +13,9 @@ fetch() {
     -o "$tmp/$filename" -w '%{http_code}' "$base$route")
   [[ "$code" == 200 ]] || { echo "FAIL HTTP $code $base$route" >&2; exit 1; }
 }
+fetch '/' 'index.html'
+grep -Fq 'class="discovery-links"' "$tmp/index.html" || { echo 'FAIL homepage discovery links are stale' >&2; exit 1; }
+grep -Fq 'discovery_nav_click' "$tmp/index.html" || { echo 'FAIL homepage discovery tracking is stale' >&2; exit 1; }
 fetch '/apps' 'apps.html'
 grep -Fq 'id="find-app"' "$tmp/apps.html" || { echo 'FAIL catalog search is stale' >&2; exit 1; }
 grep -Fq 'catalog_store_click' "$tmp/apps.html" || { echo 'FAIL store-click attribution is stale' >&2; exit 1; }

scripts/publish_app_discovery.sh

@@ -15,7 +15,7 @@ root="${APP_SITE_DEPLOY_ROOT:-/var/www/html}"
 if [[ ! "$host" =~ ^[a-zA-Z0-9_.@-]+$ || ! "$root" =~ ^/var/www/[a-zA-Z0-9_./-]+$ ]]; then
   echo 'Invalid APP_SITE_DEPLOY_HOST or APP_SITE_DEPLOY_ROOT' >&2; exit 2
 fi
-files=(apps.html sitemap.xml guides/quick-games/index.html guides/daily-habits/index.html)
+files=(index.html apps.html sitemap.xml guides/quick-games/index.html guides/daily-habits/index.html)
 for file in "${files[@]}"; do
   [[ -s "$file" ]] || { echo "Missing source file: $file" >&2; exit 2; }
 done

tests/catalog-growth.test.mjs

@@ -69,3 +69,11 @@ test('guide landing pages link only to listed published applications and are dis
     assert.doesNotMatch(page,/aggregateRating|ratingValue|100% free|guaranteed/i);
   }
 });
+
+test('homepage sends visitors to catalog and both indexable guides without a search gate',()=>{
+  const home=read('index.html');
+  assert.match(home,/class="discovery-links"/);
+  assert.match(home,/href="\/apps"/);
+  for (const slug of guides) assert.match(home,new RegExp('href="/guides/'+slug+'/"'));
+  assert.match(home,/discovery_nav_click/);
+});