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Document allowHouseBids (zero-CPM house bids from allowPriorityBids adapters) - #6861

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patmmccann:agent-allow-house-bids

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Companion docs for prebid/Prebid.js#15860 (implements prebid/Prebid.js#15840). Assumes the change ships in 11.45; allowPriorityBids (#6834) shipped in 11.44.

  • bidderSettings.md: a table row and a new section 2.13 on allowHouseBids.
    • A narrower form of allowZeroCpmBids: the adapter's house bids are accepted at 0 CPM, its other 0 CPM bids aren't.
    • A 0 CPM bid qualifies when the adapter also has allowPriorityBids (s2sConfig.allowPriorityBids for Prebid Server bidders) and the bid has meta.deal.type 4 or a meta.deal.priority above 12.
    • Has no effect when allowZeroCpmBids is set.
    • No priority is inferred from the deal type. At the default 12 a house bid competes on desirability, so the ad server should send a priority above 12 for house campaigns that should only fill when nothing else bids.
    • Adapter-specific (standard ignored), read from the adapter for alternate bidder codes, and read from bidderSettings for Prebid Server bidders too. There is no s2sConfig option.
    • A winning 0 CPM house bid sends the zero price bucket, so an ad server receiving its targeting needs a matching line item.
    • allowZeroCpmBids (2.7) and "Choosing priorities" now point to it.
  • adops/ad-server-integration.md: the "House bids at CPM 0" bullet now describes allowHouseBids instead of pointing to the open issue.

🤖 Generated with Claude Code

…dapters)

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
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