docs: organise README demos into an In the terminal section

README.md

@@ -22,6 +22,9 @@ manifest files and no paid tier.
   <img src="https://raw.githubusercontent.com/chio-labs/sqlbuild/main/.github/demos/rename.gif" alt="Moving and renaming an incremental model: sqb plan migrates the existing table instead of rebuilding it" width="100%">
 </p>
 
+Move an incremental model to a new folder and name, and `sqb plan` migrates its table instead of
+rebuilding it.
+
 ## Quick start
 
 ```bash
@@ -71,12 +74,47 @@ The playground runs on local DuckDB, with no warehouse credentials.
 - **Tidy up safely.** The [janitor](https://sqlbuild.com/docs/cli/janitor/) archives stale tables
   before anything is deleted.
 
+Ingestion with Python loaders, and Python tasks, assets and checks, run in the same graph as your SQL
+models. See the [docs](https://sqlbuild.com/docs/) for everything else.
+
+## In the terminal
+
+Each demo runs on local DuckDB with the projects in [`website/examples`](website/examples). The
+tapes that record them are in [`website/recordings`](website/recordings).
+
+### A renamed column breaks the contract
+
+`daily_revenue` declares `contract enforced`. Renaming `waffles_sold` to `units_sold` in the
+`SELECT` fails at compile time, before anything reaches the warehouse.
+
 <p align="center">
-  <img src="https://raw.githubusercontent.com/chio-labs/sqlbuild/main/.github/demos/scope.gif" alt="sqb scope previews a move: the enum and macro the model uses would be lost, so the move is flagged before anything breaks" width="100%">
+  <img src="https://raw.githubusercontent.com/chio-labs/sqlbuild/main/.github/demos/contract.gif" alt="sqb compile fails because units_sold is not in the enforced contract and the declared waffles_sold column is missing" width="100%">
 </p>
 
-Ingestion with Python loaders, and Python tasks, assets and checks, run in the same graph as your SQL
-models. See the [docs](https://sqlbuild.com/docs/) for everything else.
+Both sides are reported: the new column isn't in the contract, and the declared one is gone.
+
+### Your own conventions as compile errors
+
+The project's rule says marts must read sources through staging. A mart that reads
+`__source("raw__payments")` directly fails, and so does the unit test that has no mock for it.
+
+<p align="center">
+  <img src="https://raw.githubusercontent.com/chio-labs/sqlbuild/main/.github/demos/rules.gif" alt="sqb compile reports the custom rule XSQBRARCH001 on the line that reads a raw source, and a unit test with no mock for that source" width="100%">
+</p>
+
+The rule is [a short Python function](website/examples/waffle-shop/rules/layers.py). See
+[rules](https://sqlbuild.com/docs/concepts/rules/).
+
+### See what a move would break
+
+`sqb scope --as-path` previews moving a model before you move it.
+
+<p align="center">
+  <img src="https://raw.githubusercontent.com/chio-labs/sqlbuild/main/.github/demos/scope.gif" alt="sqb scope previews moving daily_revenue: the enum and macro it uses would be lost, so both usages are invalidated" width="100%">
+</p>
+
+Look at `Lost` and `Invalidated usages`: the model uses an enum and a macro that are private to
+`models/marts`, so moving it would break both.
 
 ## Example
 

website/recordings/README.md

@@ -7,18 +7,21 @@ scripts are the source; the rendered GIF, MP4 and PNG files go to `out/`, which
 | Demo | Shows |
 |------|-------|
 | `rename` | A model is moved and renamed, and `sqb plan` migrates the existing table. |
-| `compile` | `sqb compile` catches an unknown column and a type mismatch. |
+| `contract` | A renamed column fails `sqb compile` against an enforced contract. |
+| `rules` | A custom rule and a missing test mock fail `sqb compile`. |
 | `scope` | `sqb scope --as-path` previews what a move would lose. |
 | `janitor` | `sqb janitor` archives a stale table before anything is deleted. |
-| `quickstart` | The playground: `sqb playground`, `sqb build` and `sqb test`. |
+| `compile` | `sqb compile` catches an unknown column and a type mismatch. Not used yet: the column checks it shows are unreleased. |
 
-The README uses `rename.gif` and `scope.gif`, copied into `.github/demos/`. Each demo runs locally on DuckDB, using the projects in [`../examples`](../examples).
+The README uses `rename`, `contract`, `rules` and `scope`, copied into `.github/demos/`. Each demo
+runs locally on DuckDB, using the projects in [`../examples`](../examples).
 
 ## Requirements
 
 - `vhs`, `ttyd` and `ffmpeg` on `PATH`, plus a Chromium or Chrome that VHS can find (it downloads
   one if none is on `PATH`).
 - DejaVu Sans Mono, the font the tapes use.
+- `tree` (the rename and scope tapes show folder trees).
 - `sqb` on `PATH`, or `SQB_BIN` pointing at a directory that contains the `sqb` to record.
 
 ## Record

website/recordings/prepare.sh

@@ -8,16 +8,41 @@ dir="$here/scratch/$demo"
 rm -rf "$dir"
 mkdir -p "$here/scratch"
 case "$demo" in
-  quickstart)
-    mkdir -p "$dir" ;;
   rename)
-    # Build the model under its old name, so the tape can move and rename it.
+    # Build the model under its old name, so the tape can move it back to models/finance.
     cp -r "$examples/hero-shop" "$dir"
     cd "$dir"
     mkdir -p models/marts
     mv models/finance/daily_revenue.sql models/marts/revenue.sql
-    rmdir models/finance
     sqb build >/dev/null ;;
+  contract)
+    # Give daily_revenue an enforced contract, then rename one of its columns in the SELECT.
+    cp -r "$examples/waffle-shop" "$dir"
+    cd "$dir"
+    python3 - <<'PY'
+path = "models/marts/daily_revenue.sql"
+text = open(path).read()
+text = text.replace("  materialized table,\n", "  materialized table,\n  contract enforced,\n", 1)
+text = text.replace(
+    "    revenue_date (nullable false),\n",
+    "    revenue_date (type DATE, nullable false),\n"
+    '    order_count (description "Orders placed that day"),\n'
+    '    waffles_sold (description "Waffles sold that day"),\n'
+    '    total_revenue_cents (description "Successful payments in cents"),\n'
+    '    total_revenue_dollars (description "Successful payments in dollars"),\n'
+    '    avg_order_value_cents (description "Average order value in cents"),\n',
+    1,
+)
+text = text.replace("AS waffles_sold", "AS units_sold", 1)
+open(path, "w").write(text)
+PY
+    ;;
+  rules)
+    # Make a mart read a raw source directly, which the project's layering rule forbids.
+    cp -r "$examples/waffle-shop" "$dir"
+    cd "$dir"
+    sed -i 's/LEFT JOIN __ref("stg_payments") p/LEFT JOIN __source("raw__payments") p/' \
+      models/marts/fact_orders.sql ;;
   scope)
     cp -r "$examples/waffle-shop" "$dir"
     cd "$dir"

website/recordings/tapes/contract.tape

@@ -0,0 +1,18 @@
+Source tapes/common.tape
+Set FontSize 16
+Set Width 1600
+Set Height 820
+Output out/contract.gif
+Output out/contract.mp4
+Hide
+Type "cd scratch/contract && export PS1='$ ' && clear"
+Enter
+Sleep 500ms
+Show
+Type "sqb compile --select daily_revenue"
+Sleep 300ms
+Enter
+Wait@60s /\$\s*$/
+Sleep 1s
+Screenshot out/contract.png
+Sleep 15s

website/recordings/tapes/rename.tape

@@ -1,21 +1,23 @@
 Source tapes/common.tape
+Set Height 800
 Output out/rename.gif
 Output out/rename.mp4
 Hide
 Type "cd scratch/rename && export PS1='$ ' && clear"
 Enter
 Sleep 500ms
 Show
-Type "find models -name '*.sql'"
+Type "tree --noreport models"
 Enter
 Sleep 1500ms
-Type "mkdir models/finance && mv models/marts/revenue.sql models/finance/daily_revenue.sql"
+Type "mv models/marts/revenue.sql models/finance/daily_revenue.sql"
 Sleep 300ms
 Enter
 Sleep 800ms
 Type "sqb plan"
 Sleep 300ms
 Enter
-Sleep 5s
+Wait@60s /\$\s*$/
+Sleep 1s
 Screenshot out/rename.png
-Sleep 3s
+Sleep 10s

website/recordings/tapes/rules.tape

@@ -0,0 +1,18 @@
+Source tapes/common.tape
+Set FontSize 16
+Set Width 1480
+Set Height 760
+Output out/rules.gif
+Output out/rules.mp4
+Hide
+Type "cd scratch/rules && export PS1='$ ' && clear"
+Enter
+Sleep 500ms
+Show
+Type "sqb compile --select fact_orders"
+Sleep 300ms
+Enter
+Wait@60s /\$\s*$/
+Sleep 1s
+Screenshot out/rules.png
+Sleep 15s

website/recordings/tapes/scope.tape

@@ -1,20 +1,21 @@
 Source tapes/common.tape
 Set FontSize 16
 Set Width 1400
-Set Height 1100
+Set Height 1180
 Output out/scope.gif
 Output out/scope.mp4
 Hide
 Type "cd scratch/scope && export PS1='$ ' && clear"
 Enter
 Sleep 500ms
 Show
-Type "find models/marts/_sqlbuild models/marts/daily_revenue.sql -type f"
+Type "tree --noreport models/marts --prune -P 'daily_revenue.sql|payment_status.sql|*.py'"
 Enter
 Sleep 1500ms
 Type "sqb scope model:daily_revenue --as-path models/intermediate/daily_revenue.sql"
 Sleep 300ms
 Enter
-Sleep 5s
+Wait@60s /\$\s*$/
+Sleep 1s
 Screenshot out/scope.png
-Sleep 3s
+Sleep 15s